What Makes A Succesful
and Profitable Website In 2015
Having a succesful website that
generates leads and new potential customers has never been important
for the success of any business...large or small. If you want
your business to be noticed chances are they are going to find
you online first therefore your website has to live up to expectations.
With all the changes in mobile devices and social media there
are many factors you have to conside when developing and effective
website for 2015. Here is are short list of the minimum requirements
your website will need if you are hoping to stand out amongst
the competition.
Clean & Professional
- First impressions mean everything when it comes to business
or almost anything else in life. The average customer will spend
less then thirty seconds visiting your website to decide whether
or not they want to take a closer look. Your website must make
an impact upon first glance creating an image of success that
others will want to do business with. It's important to do some
research on other websites in your industry and make sure your
own site meets or exceeds those standards. A great website is
not a pretty face only but it will help get your foot in the door.
Call To Action
- One of the common mistakes many websites make it not having
a clear call to action about what steps customers should take
if they are interested in your product or service. Its crucial
to have your phone number, email address and business address
clearly visable in as many places as possible, preferably at the
top of each page. Also don't be afraid to tell your customers
what to get like "call us for a free consultation today"
or "get a free no obligations quote by clicking here".
Don't ever assume your customers know what course of action to
take, help guide them along the way for the best
Useful & Informative
- Customers won't be visiting your website to be enamored with
how cool your page looks, they want to be able to get the information
they need quickly and effeciently. Your website is also your opportunity
to make your sales pitch by providing useful information that
sells your product and presents your company in the best light
possible. Don't get lazy about writing detailed text (along with
several images if possible) that describes every aspect of your
business you want people to know about. Your website is an online
brochure intended to feature your best and most important information
so make sure you put in the time and the work.
Quick Load Times
- There is nothing more frustrating then waiting for a website
to load as web surfers expect to access the information they seek
as soon as possible. Your website must me optimized properly for
speed and should load in 1 to 3 seconds tops before users will
start to get annoyed. Whether you have a custom made website or
are using a content management system such as Wordpress, Joomla
or Drupel there is no excuse for poor load times. This also means
using a web hosting service with a server that is quick and reliable
so all your hard work developing your website doesn't go down
the drain.
Mobile Friendly
- It's estimated that over half the people using the internet
nowadays will be searching through either a mobile device (cell
phone, blackberry) or an ipad or tablet. If your website is not
equipped to cator to this userbase you could be losing a big percentage
of your customers in a hurry. Even if your website looks great
on a desktop computer or all various browsers its crucial your
website is also created with mobile use in mind. If you can create
a fun and interesting way to make your mobile website different
from your main site even better as it will show your business
is ahead of the curve from a technology perspective.
Credibility
- Most customers visiting you for the first time will not know
a lot about your business and your website will be their first
introduction. You want to inspire a sense of trust and reliability
with any new visitor letting them know you are reputable and a
company they should want to do business with. If you have a chance
to add testimonials, reviews through places like Google or Yelp
or anything else that shows off your previous happy customers
you need to take full advantage. Starting your own blog it also
a smart way to prove to others you are an expert in your field
and will give them the best service possible by working with you.
SEO Friendly
- Once you have a great website built you want to be able to show
it off to as many customers as possible looking for your type
of business. Your website will have the best results if you acheive
a high ranking in search engines such as Google, Bing, Yahoo,
MSN and more. It is very important your website is developed for
strong SEO performance through the use of blogging, link building,
social media and anything else that will give your site the exposure
it needs. If you are unfamiliar with SEO make sure you get more
information on how to market your website to your intended audience.
Social Media Friendly
- Websites that generate maximum traffic are active on social
media site such as Google+, Facebook, Twitter, LinkedIn, and Pinterest
just to name a few. A succesful website will have plenty of useful
information that can be shared to a large audience helping your
brand gain new followers that will eventually lead back to your
own site. Gaining momentum through social media can be a bit of
a time investment but certainly a way to generate more interest
for business.
